A Little About Us

When Allan started his business over 50 years ago, he could surely not have imagined where we’d be today – one of London’s most well-established dairy wholesalers.

Allan always knew that personal service and great products were the keys to business success and that remains as true today as it did in the beginning.

As a family business, we understand the importance of relationships and we are proud to be working today alongside chefs we first met decades ago and our business continues to grow daily through word-of-mouth recommendations.

Allan is still in the office each day with daughter Heidi overseeing sales and operations and two of Allan’s sons, Ben and James, playing their part by looking after the driver team, running the night shift and ensuring deliveries get to the right place at the right time.

So, if you’re looking for wholesale dairy and non-dairy products in or around London, you’ve come to the right place – we’re looking forward to working with you.


A family business full of entrepreneurial spirit, drive, perseverance and desire to succeed.

You must love it and I love what I did then as much as I love it now. It’s the way we have always worked and after the large company experience and knowing that it wasn’t for me, I wanted to create something different.” – Allan Reeder

Family are at the heart of our business, and not just the Reeder family.  Plenty of our staff are related to one another and there are numerous examples of different generations that are working for, or have worked for, the business.

This is a great business that Dad created and in many ways, it is like another child to him. It was his dream and he worked unbelievably hard to make it happen.  As the next generation, we take it on willingly, with passion and determination to build on the foundations that he has created and to continue the same work ethic, the same beliefs and the same values that have got us to where we are today.” – Heidi Reeder